Privacy Policy

Last Updated: September 18, 2026

Water Softener Indianapolis respects your privacy. This Privacy Policy explains what information we may collect when you use our website, request a water test or quote, contact us, schedule service, or communicate with our team.

Information We Collect

Depending on how you interact with us, we may collect:

  • Name
  • Phone number
  • Email address
  • Service address
  • Information submitted through website forms
  • Details about your water source or treatment needs
  • Appointment and service information
  • Communications with our team
  • Website usage and device information

We only collect information that is reasonably necessary to provide our services, communicate with customers, and operate our website.

How We Use Your Information

We may use your information to:

  • Respond to inquiries
  • Schedule water tests and appointments
  • Prepare quotes
  • Recommend water treatment solutions
  • Provide installation and service
  • Send appointment reminders and service updates
  • Process customer requests
  • Improve our website and services
  • Send marketing communications where permitted
  • Meet legal or business requirements

Website Forms

When you submit a form on our website, the information you provide may be used to contact you about your request.

Submitting a quote request or water test form does not automatically require you to purchase any product or service.

SMS & Text Messaging

If you provide your mobile number and opt in to receive text messages, we may send appointment confirmations, reminders, quote follow-ups, service updates, customer support messages, and promotional messages where you have provided the required consent.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.

Information may be shared with service providers only when necessary to support functions such as messaging, customer service, appointment scheduling, or other business operations.

Message and data rates may apply.

Reply STOP to unsubscribe from text messages or HELP for assistance.

For additional support, contact (add number).

Cookies & Website Analytics

Our website may use cookies and similar technologies to understand how visitors use the site and to improve website performance.

These technologies may collect information such as:

  • Browser type
  • Device type
  • Pages visited
  • Approximate location based on IP address
  • Referring website
  • Time spent on the website
  • Interactions with website features

Some cookies may also be used for advertising or measurement where permitted.

You can control or disable cookies through your browser settings, although some website features may not work properly without them.

Analytics & Advertising Services

We may use third-party tools such as website analytics, advertising platforms, call tracking, or conversion measurement services.

These providers may process limited information on our behalf to help us understand website performance, measure advertising, and improve our services.

Where required, you may be given choices regarding certain advertising or tracking activities.

How We Share Information

We do not sell personal information simply because you contact us or request a quote.

We may share information with trusted service providers when necessary to operate our business, including providers that assist with:

  • Website hosting
  • Customer communication
  • Appointment scheduling
  • Payment processing
  • Financing
  • Analytics
  • Advertising
  • Installation or service support

These providers should only receive information reasonably necessary to perform the services they provide.

We may also disclose information when required by law, court order, legal process, or to protect our rights, customers, or business.

Financing Information

If you apply for financing, your information may be submitted directly to a third-party financing provider.

That provider will process your information according to its own privacy policy and financing terms.

Water Softener Indianapolis does not control how third-party financing providers evaluate credit applications or make approval decisions.

Data Security

We take reasonable administrative, technical, and organizational steps to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no website, electronic communication, or online storage system can be guaranteed to be completely secure.

Data Retention

We keep personal information only for as long as reasonably necessary to:

  • Provide requested services
  • Maintain customer and service records
  • Respond to questions
  • Meet legal or accounting requirements
  • Resolve disputes
  • Protect legitimate business interests

Information that is no longer needed may be deleted, anonymized, or securely retained where required by law.

Your Privacy Choices

Depending on applicable law, you may have the right to request:

  • Access to personal information we hold about you
  • Correction of inaccurate information
  • Deletion of certain personal information
  • A copy of certain personal information
  • Opt-out from certain targeted advertising or data sales
  • Withdrawal from marketing communications

To make a privacy request, contact us using the information below.

We may need to verify your identity before completing certain requests.

Indiana Privacy Rights

The Indiana Consumer Data Protection Act provides certain privacy rights to Indiana residents when the law applies to a business.

These rights may include access, correction, deletion, obtaining a copy of personal data, and opting out of certain uses such as targeted advertising, sale of personal data, or qualifying profiling activities.

Some businesses are exempt from the law or fall below its applicability thresholds. Where the law applies to Water Softener Indianapolis, eligible requests will be handled according to applicable requirements.

Marketing Communications

You may unsubscribe from promotional emails using the unsubscribe option provided in those messages.

You can opt out of promotional text messages by replying STOP.

You may still receive communications necessary to complete an existing appointment, installation, service request, warranty matter, or other transaction.

Children’s Privacy

Our website and services are not directed toward children.

We do not knowingly collect personal information from children through the website for marketing purposes.

If you believe a child has provided personal information to us without appropriate authorization, please contact us.

Third-Party Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices, security, or content of those third-party websites. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, or legal requirements.

The latest version will be identified by the “Last Updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, contact:

Water Softener Indianapolis
Phone: hello@watersoftenerindianapolis.net
Address: [add business address]

WS Houston 1

Wait… Why’s This So Affordable?

We get asked that a lot.
Our answer? We use premium parts, not premium markups. Curious how we pull that off?